Kashrus used to be at the forefront of everyone’s minds. The scarcity of glatt and mehadrin options made us meticulous hashgacha-checkers, careful to ask before trusting any new product. Today’s explosion of foodie culture, home chefs, party planning, and holiday travel programs have brought about a shift in mentality, where kosher food is so readily available that consumers don’t think twice about hashgacha.
We’re living in a generation of abundance – but that comes with its challenges. There’s a widespread blissful ignorance, a mentality of blind trust as we take kashrus for granted. Our children are not growing up with that same sensitivity, even as the vendor pool grows and products enter the market without the proper kashrus supervision. It’s time to reinstate the proverbial question: Is it our hechsher?
The Kashrus Awareness Project is committed to bringing attention to this timely issue, to make kashrus part of the conversation in our community, and to lay the groundwork for consumers to make informed decisions.
To date, Let’s Talk Kashrus has published 10 video clips, 5 of them featuring Rabbi Sholem Fishbane, Kashrus Administrator of cRc. They have also published three multi-page pamphlets distributed in shuls across the country.
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