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Trade shows are going digital


Numerous trade shows have been canceled this year due to the pandemic, but the desire among retailers and suppliers to connect — and for show organizers to recoup losses — remains strong. As COVID-19 continues to impact the food industry, the willingness to share best practices, learn about new industry developments and to just commiserate has arguably grown.

In June, United Fresh Produce Association will offer attendees of United Fresh Live! keynote presentations, networking events, roundtable discussions and even a virtual show floor complete with virtual booths where representatives can share product information and, according to a press announcement, “make the same connections one would at an in-person event….”

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