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This year’s Super Bowl promises to bring more shoppers online


  • About 90% of online food orders placed during the Super Bowl this year are expected to be first-time users of online food delivery services, according to findings from Polly, a tool from artificial intelligence-driven market research company Advanced Symbolics.
  • Among Super Bowl fans, Polly found 52% of people are aware of Instacart, while 12% of fans show interest in Shipt and 6% for Walmart Grocery and Amazon Fresh.
  • In terms of what people are planning to eat this Super Bowl, Polly found healthy choices like nuts, pretzels and vegetables will be served up alongside or instead of the usual chips, dip and wings. Nielsen also reported a shift toward multicultural menus.

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