Daily online sales for grocery jumped 110% in April, according to Adobe’s Digital Economy Index (DEI). This is, of course, due to the current pandemic, which is driving e-commerce across the board.
But will it last? That’s the question.
Some big packaged food companies are acting like they think it might, including PepsiCo, which recently launched two new websites: PantryShop.com and Snacks.com.
Small brands have been selling their products directly for a while now, but the fact that larger producers are jumping on the bandwagon suggests this new channel might be here to stay