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Is Go Grocery a game changer for Amazon?

Experts agree that Amazon Go Grocery is impressive — a technological marvel able to efficiently crunch massive quantities of data as shoppers pick out fresh fruit, snag doughnuts and fresh meals, pour their own coffee and bag everything up before simply walking out of the store.

But sources interviewed by Grocery Dive say they’re not ready to herald the company’s first cashierless grocery store as a guaranteed industry disruptor in the same way many were when Amazon bought Whole Foods, or when the e-tailer first announced the Go model.

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