“Halloween celebrations are likely to be different this year, with an earlier start to the season and more geographic differences than in prior years,” said Chairman and CEO Michele Buck, The Hershey Company, during the second quarter earnings call.
Halloween season sales are about 10% of the company’s annual sales. About 50% of those sales come in the two weeks before Halloween for trick-or-treat candy. The other half of sales is for “treat for me” and “candy bowl” occasions, which start early in the season. This year, the company is packaging less Halloween-themed candy (but not less candy overall) to avoid lots of unsold packages that then need to be sold at a discount….
h/t Food Industry Executive