• According to statistics commissioned from the SPINS market research firm, U.S. retail sales of plant-based foods rose 11.4% last year, for a total market value of $5 billion. Dollar sales jumped 29% during the past two years, the Plant Based Foods Association and The Good Food Institute reported, compared to 4% for total U.S. retail food dollar sales for the same period.
• Major movers in the category were plant-based milks, meat, dairy alternatives and plant-based meals, the groups said. Plant-based milk sales were up 5% in 2019 and comprised 14% of the milk category, while sales of cow’s milk were nearly flat, the report noted.

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