Products that win awards at the annual Kosherfest New Product Competition can increase sales by as much as 30%, a Kosher Today survey showed. Many of the interviewed winners felt that their winning products get noticed more by consumers and are more likely to get on shelves with the award. Natalie Glazier of Au Bon Cakes, a winner of the 2019 competition for her siddur (prayer book) font 8 mm letters, for cookie and cake design, definitely feels that getting the award had an impact on sales: “Attending Kosherfest 2019 and winning the Best New Product definitely had a positive impact on our business,” she said.

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