Coca-Cola, Unilever and Hershey are joining the group of companies that are pausing, reevaluating or even stopping their marketing on Facebook and other social media.

Criticism of the role of social media in promulgating hate speech and political division has been mounting in the wake of nationwide protests over racial injustice. As a result, prominent companies in food, apparel and other sectors have announced plans to recast their use of social media as advertising vehicles.

Unilever, whose brands include Ben & Jerry’s ice cream and Hellman’s mayonnaise, stated June 26 that it would stop advertising on Facebook, Twitter and Instagram indefinitely.

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