Aldi and Whole Foods are looking to simplify holiday entertaining for shoppers, and they’re turning to a crowd pleaser: cheese. With each retailer’s special promotions, the typically pricey, artisanal offering becomes more budget-friendly and will draw shoppers into the store for their holiday grocery needs.
Aldi’s holiday cheese offering is complementary to its other products, including its New Year’s countdown sparkling wine advent calendar. Some of Whole Foods’ cheese offerings for the promotion are exclusive to the grocer, the company said.
